The GELITA Symposium took place in October in the heart of Nashville, Tennessee, USA. The two-day event with high-level speakers provided inspiration for new opportunities in the global, dynamic health and nutrition market – and attracted the interest of nearly 80 participants from 12 countries.
Nashville, known for its unique music scene, provided the perfect setting for this year’s theme: “The Sounds of Health and Nutrition. Listen to what matters”. Franz-Josef Konert, CEO of GELITA, presented the company’s strategy for growth and set the tone and rapid pace of the event. After all, keeping pace with the rapidly changing global markets can be challenging.
For the first time, a clear divide is developing in the health industry market, explained Susan Isenberg, Global Chair of Edelmann’s Health Sector: Consumers all over the world have increasingly lost confidence in the pharmaceutical sector, while confidence in OTC products has remained largely unchanged. The participants learned how to communicate their scientific information more effectively and how to present their contents in different formats. Isenberg also highlighted how they can use testimonials to regain trust and credibility. Tom Aarts, Managing Director Nutrition Business Advisors, reported on growth trends in sports nutrition and a renewed interest in proteins. What was once only of interest to sports enthusiasts is now also a topic for mainstream consumers. During a panel discussion with Hank Schultz, Deputy Director at NutraIngredients-USA, and Michael Teppner, Global VP of Marketing and Communication, GELITA, gripping questions were discussed such as: Who leads the market trends, consumers or the industry? Do trends such as “GMO-free” and “Clean Label” alter consumer’s purchasing behavior, or is it just hype?
Kirti Vatsa, Lead Procurement Analyst, Beroe Inc., pointed out that gelatine is the most widely used ingredient in the production of hard and soft capsules. Even the emergence of non-animal alternatives would not jeopardize gelatine’s leading position. Gelatine owes its success to its simple and efficient use in capsuleproduction and its high acceptance by consumers.
But there was also the opportunity for some fun at the symposium. The event offered the unique opportunity to record the song “This Thing Called Collagen” written specially for the symposium together with musicians in Nashville. At the end, 96 % of the guests said they would recommend their colleagues to take part in GELITA’s Symposium. They were completely satisfied with the wealth of information and new ideas. They also appreciated the opportunities to refresh or establish new contacts within the industry.
Further impressions from the symposium 2018
(see also https://gelita-symposium.com/gallery-2018/)
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