Around 100 participants from 20 countries accepted GELITA‘s invitation to this year‘s GELITA Symposium at the end of October in Heidelberg. Under the motto „Active Lifestyle – Active Nutrition”, visitors had the opportunity over two days to experience product developments from new perspectives, to take a look into the future – and to participate in a private training session with the professional ice hockey players of the Mannheim Adler.
Daniel Anthes from the Zukunftsinstitut („Future Institute”), Frankfurt, Germany, opened the event with the fascinating question of which megatrends influence our eating habits. He explained that the desire for health and well-being, but also that individualization and digitization are increasingly changing the food industry. Increased mobility and the desire for convenience are opening up enormous potential for suppliers of healthy snacks. Dr. Sebastian Schwark, Managing Director of the international communications agency Edelmann, explained why companies have to address the fact that trust in institutions such as the media, politics, and also in companies is declining more and more. And how about trust in the food industry? According to Schwark, the majority of consumers think that the industry is not yet prepared to feed the world‘s population in the future. The effects on the environment and health are also viewed critically in some cases. Transparent and credible communication is therefore an important instrument for regaining trust.
Marius Robles, co-founder of Food By Robots/ CEO and co-founder of Reimagine Food, took the participants on a journey into the future: How will we feed ourselves in ten, twenty or thirty years? What role will digital technologies or even robots play in this? With impressive examples, Robles demonstrated that some visions of the future are already reality today. Food from 3D printers, vertical farming or steaks that are made in space from stem cells – all of this already exists. And robots will also play an increasingly important role: Robles showed examples of coffee shops and pizzerias that are operated fully automatically by robots. Which of these will actually change our everyday lives in the long run is written in the stars. But the future will in any case be exciting.
A „once in a lifetime experience” awaited the participants at the evening event in the SAP Arena, where the Bundesliga ice hockey aces of the Mannheim Adler are based. Here the guests were able to take a look behind the scenes of the modern multipurpose hall,  which hosts sports events as well as large concerts. As a special highlight, they were allowed to venture onto the ice themselves and participate in a brief private training session together with the pros. At the end, everyone agreed: this was an experience they will remember for a long time to come. The participants were highly satisfied with the event and the professional organization. They particularly praised the pleasant atmosphere, which encouraged networking and discussions, as well as the wide variety of topics at the symposium.
Further impressions of Symposium 2019
(see also https://gelita-symposium.com)
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