Exhibition Special – Food Ingredients China
GELITA is traditionally represented at the Food Ingredients China in Shanghai with its entire range of food and collagen peptides. With an exhibition area of 140,000 square meters, more than 1,500 exhibitors and over 50,000 visitors, it is the most important international trade fair for food additives and ingredients in Asia. Although the FIC was not scheduled to take place until June, it was postponed to 2021 as a precautionary measure.
The Asian and particularly the Chinese market is very important for GELITA. The company began producing gelatine in China in 2005. GELITA now operates a sales office in Shanghai and production facilities in Liaoyuan and Pingyang. These locations are part of the worldwide production network of 22 plants and sales offices and enable GELITA to combine global know-how with local presence for its customers in Asia.
This year GELITA has planned to focus on hot topics such as anti-aging, fitness and beauty in China. With BODYBALANCE®, FORTIBONE® and FORTIGEL®, the company offers specific, optimized collagen peptides for maintaining mobility in old age. Products with BODYBALANCE® can, for example, help to reduce body fat and, in combination with targeted training, build muscle mass. Like the new TENDOFORTE® , these GELITA specialties can however also be used for product concepts aimed at younger, sporty individuals through to competitive athletes (see also article on page 16). VERISOL® is also an important solution for the Asian market. After all, just like in western markets, beauty and good looks play a major role for more and more people in Asia.
Another product category consists of gelatine products from GELITA. The company offers a wide range of solutions tailored to the applications and requirements of individual customers. GELITA gelatine is suitable as a gelling agent, stabilizer, binder, emulsifier, film and foaming agent, as well as a whipping aid and carrier. The products can be used for fat, carbohydrate and calorie reduction as well as for protein enrichment or to improve the mouthfeel.
GELITA’s experts support customers both in the development of new products and in the optimization of existing formulations. The possibilities are almost limitless and range from gummy bears, chewy candies and marshmallows to desserts, yoghurts, ice creams, cake glazes and fillings, spreads, meat products – and beyond. You can find out more on the Internet at https://www.gelita.com/en/products/gelatine
Tel. +49 (0) 6271 84-2194
Ultra-modern and equipped with the
complete food program: GELITA’s planned
exhibition stand at Food Ingredients China.