GELITA pursues the goal of realizing innovations with added value for the benefit of the customer. In order to strengthen our innovation process and benefit from market trends together with our customers, we work intensively on substantiated market analyses. One important foundation of this is to listen closely to you – as those who are at the forefront of industry developments and changes in consumer behavior.
GELITA is now launching the first of a whole series of surveys. These are designed to help us identify changing consumer needs so that we can continue to offer you real added value in the future with market-driven solutions.
Our current survey focuses on gelatine capsules, which are highly popular and the preferred choice for nutritional supplements. Since the beginning of the Corona crisis, global industry experts have been reporting strong growth in the area of nutritional supplements. New Hope Network – a leading information provider for manufacturers of natural, organic and healthy products – forecasts a 12%* increase in sales compared to 2019, in direct connection with COVID-19.
We would like to hear directly from you how COVID-19 has changed consumer habits, especially with regard to the form of administration of nutritional supplements. With the knowledge gained in this way, we can tailor our products even better to the needs of your customers of tomorrow.
We cordially invite you to take part in our survey and would be delighted if you would help shape the marketing trend process at GELITA.