What makes a successful brand? How does it manage to distinguish itself from other brands? And what does all this have to do with emotions? Michael Teppner, Global VP Marketing & Communication explains what is special about the GELITA brand and how the company supports customers in being successful themselves.
Interview with Michael Teppner, Global VP Marketing & Communication
GELITA collagen proteins are used worldwide in ever more products. The company is now upgrading its collagen proteins to include smart technologies. Bioactive collagen peptides are paving the way: The new ST product range opens up completely new possibilities for customers.
Better looking, better toned, stronger
The damaged areas were small, but the challenge great. Kerstin Bartels was commissioned with rescuing a photo by the artist Günther Förg. She was helped by her more than 20 years of experience in preserving photographs – and by gelatine from GELITA.
Photo restoration: The rescue artist
Photo: Kerstin Bartels
GELITA provides healthy food for the quadrupeds with, for example, high-quality fats, proteins and minerals, as well as gelatine and collagen peptides, from which particularly tasty and easily digestible pet food is made.
Animal lovers around the world
GELITA Symposium 2016
“Let’s deliver better nutrition together” – this was the motto of the symposium all about collagen peptides and gelatine held by GELITA in Berkeley, California, USA. International participants from the industry discussed trends, innovations and new market opportunities with GELITA.
People, markets, opportunities